Resources Archives

Book Review: The Wealthy Freelancer

Reviewers note: This book has been reviewed from the observations of a virtual assistant, which is important to note as the book is written for freelancers who primarily perform project-oriented work.

The Wealthy Freelancer
12 Secrets to a Great Income and an Enviable Lifestyle
by Steve Slaunwhite, Pete Savage, and Ed Gandia

wealthy-freelancer-cover“Ugh”, I thought to myself when I saw the cover of The Wealthy Freelancer, 12 Secrets to a Great Income and Enviable Lifestyle (TWF) featuring a bigger-than-life photo of a red Corvette. “Not another get-rich-quick publication selling a phony lifestyle reminiscent of late night gold digger infomercials!” To add ‘insult to injury’ the use of the subtitle word ‘enviable’ was equally as dubious. However, my first impression would prove to be utterly incorrect. Lesson to self: “Don’t judge a book by its cover!” In fact, TWF is not about becoming financially wealthy at all. The introductory chapter titled, What Being a Wealthy Freelancer Really Means explains that … “Being wealthy isn’t just about the dollars you earn; it’s about the life you build-and the kind of person you become in the process.” Unfortunately, at first glance, the book title and its photo cover, most likely used as a visual ‘hook’ promoted a brief amount of uncertainty which was quickly reconciled by the excellent content within.

Read the rest of the review here .

As a virtual assistant, I control my work schedule.  When I have a client assignment to complete, most days I can execute this work around a flexible schedule. This may mean waking early, working weekends or working into the late evenings to accommodate other activities and commitments during the normal workday. But always, the client work is completed on schedule. For nearly four years, the most desirable aspect of being a virtual assistant is that I am the master of my time.

group-readingAs a result, I have been able to volunteer in the media center at a local middle school. Initially, I spent about two weeks every six months working at the school book fair and then gradually was able to work in more volunteer days for other events. Recently, I took on a book donation program called the ‘African Library Project’ to collect 1,000 books to send to a primary school in Swaziland, Africa.  Much of the publicity work such as writing press releases, creating brochures and contacting business partners through email marketing has been completed from my home office.  Again, I have been able to work these projects in seamlessly around paid client work.

I really feel that a virtual assistant (or really any home-based business owner) can actually benefit professionally and personally through volunteer work.  Here are my reasons:

1)    Humans are social beings but working from home does not afford face-to-face contact with clients and other business contacts. I work solo so the job can be rather lonely.  But volunteering allows for some face-to-face contact without having to be on-site all of the time. I can still maintain my independence and control my own time. Volunteering fills a void in my social life similar to that which I enjoyed in the past when employed in the corporate world.

2)    The publicity a volunteer can receive is priceless. All of the paid and unpaid marketing I do for my business compares little to the accolades and the unsolicited attention I receive from volunteering.  Volunteering brings people together for one cause so we share a common thread. This is the foundation for solid networking.

When I explain to people that I am a virtual assistant, a common response is to receive a ‘glazed-over-deer-in-the-headlights’ look. But when they see me ‘in action’; when they see the results of a press release or view the printed materials I have created; this is proof of what I can do for their small businesses.  And word travels fast.

3)    Volunteering gives me the opportunity to keep my publicity skills fresh. I can experiment with work in ways I normally would not do if I had to perform the same work for a client, on their dime.

4)    I make new contacts I might not have made if I had not volunteered. Yesterday, a TV news reporter came to our school to film our project. I walked her out to her news van after the interviews were complete and now have a new media contact to add to my network list.

5)  I can use the volunteer information to promote on my website, blog and newsletter. When potential clients see that I take time to help make a difference, this helps people to get to know me. After all, social networking is all about building relationships.  Further, the volunteer subjects make for good writing topics.

6)    Volunteering helps me to feel valued and when I feel appreciated, my paid work benefits.

7)  In addition to being a virtual assistant, I am a mother of a teenager.  I can preach to this child how important it is to give back to others until I am ‘blue in the face’ but if he sees that I ‘walk the talk’, he knows my message is not simply useless rhetoric.  That benefit alone is worth all of my time!

8)    Volunteering helps me to become a much more interesting person. When I embarked upon the ‘African Library Project’ I knew nothing about the tiny, landlocked country of Swaziland.  In fact, I had to pull out an Atlas as I had no idea where Swaziland was located. I now have more knowledge than I had before and spoke confidently about the country when the reporter asked for statistics for the news piece mentioned earlier.

It would be great to pick up more work for my business through volunteering but if that does not happen; I am satisfied to know that my publicity efforts have worked. I can bring up my promotional skills to a potential client during conversation and verify that my virtual assistant services are beneficial!

I have made a difference in a Swaziland student’s life.  40% of the students never advance to high school.  So my hope is that the books we collect may help to motivate a child to continue his/her education.  For me, this is the best reward of all.

Janine Gregor

6 More Free and Useful Online Resources

Hello,

I’ve had a ‘cherry’ good response to last week’s free online resources and tips that I may try to make this a consistent blog event.

I look for resources which not only help business owners improve productivity but those benefits which offer greater exposure and publicity. I have also decided to expand this selection to include ‘fun stuff’; namely sites that entertain without being terribly distracting.

Cherry Face

www.helpareporterout.com Looking for ways to get your name and business recognized? Do you want to be quoted in major publications? Help a Reporter Out, also known as HARO, is a venue set up by celebrity blogger Peter Shankman to help reporters find material for article topics. Once you sign up at Shankman’s site, he sends a morning and an afternoon email listing of topics which reporters wish to address. Shankman organizes reporter queries with contact information so it is very easy to click on a topic for reply and then quickly send your expert advice to the inquirer. If your thoughts are deemed worthy and are published by the reporter, this can only mean greater exposure for your own business. Several of my clients have been quoted and published in books, major magazines, newspapers and online sites through HARO. (It can be a little tedious going through the email topics each day…which is why hiring a virtual assistant to do that for you is tremendously useful. Whether you do it yourself or hire someone to scan the topics for you, the public relations exposure from this public relations opportunity is priceless.)

http://www.15secondpitch.com/new/ Has anyone ever asked you want it is that you do for a living and you’ve replied with, “I’m a speaker” or, “I’m a publicist.” This type of a response does not always elicit great interest. If you are attending a networking event, people really want to know what it is that you can do for them. 15secondpitch is one of the neatest sites for creating an elevator speech, which is a short speech that you would give to someone explaining in brevity exactly what it is you do and what it is that you can do for them. Follow the prompts in the 15secondpitch link and the end result is a speech you can practice and fine-tune to use the next time someone asks you, “What do you do?”

http://www.echosign.com/ Aiming for a paperless office? Bogged down by paper contracts, expensive postage rates and the lag time waiting for a client to return a signed document to you? Enter EchoSign. This is an exceptional electronic signature program which is great for sending contracts electronically for legal signatures. Sign up free for 5 transactions per month. Once a contract is created, upload a document to the EchoSign site where a signed copy can be sent to the client and returned to you with the client’s signature. Contracts can be stored and tracked in EchoSign for future reference allowing for a completely paperless sign, copy and file system.

http://www.hulu.com/ Hulu enables you to watch popular TV shows and movies online. There are no downloads required and there is no charge. This is not a YouTube-type site, rather this is a comprehensive directory of TV programming offering good quality reception. Quoted from the site itself, “Hulu has thousands of videos and movies from Fox, E! Entertainment , MGM, Sony, NBC and many, many more. Popular shows like The Simpsons, The Office, House, Firefly and others are archived and made available for audiences. They are all archived and you can view the content by genre, or alphabetical order, or by doing a search.”

My Hours http://www.myhours.com/ This is a time management, timesheet, time tracking solution. It enables you to track your work time, projects you work on and tasks you perform. It is web-based and can be used from any location at any time.

Pandora http://www.Pandora.com – If you like to work to music this is a great site to set and forget. It will play your favorite songs from any number of genres you choose. Nothing to download and no cost to the user.

RoboForm http://www.roboform.com/ Is an online program for managing, filling in, encrypting and generating random passwords. This is a great tool if you handle multiple client websites. RoboForm saves website passwords into Passcards. Then RoboForm can automatically fill in login information from these Passcards. RoboForm can save secret text snippets such as ATM passwords or lock combinations in to what is called Safenotes. Once registered, there are videos to take users through every aspect of this useful program.

I’ve got plenty more useful sites to blog so please check back next week for more.

 

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It’s the VA in me…always seeking ways to simply improve my virtual-ness… searching for virtual resources to assist in my clients’ businesses and for new ways to improve my own methodology.

I look for plug-ins and free programs to allow me to run faster, jump higher and improve creativity. Here are five of my most recently used free resources I recommend.

Xobni Photo<

1) Xobni – (Inbox spelled backwards) For Outlook users, I believe this plug-in has become one of the most powerful email tools ever created, really! Xobni is easily downloaded. All emails are automatically categorized by conversation. Viewable in a separate frame, one email is selected from my Inbox and then all emails pertaining to that particular sender or topic are listed by date and categorized together.

When I need to find an email or an attachment, I just click on the sender’s name and all emails line up. A brief synopsis of those emails appear in a separate frame so it is an at-a-glance set-up which allows viewing and sorting in far less time than finding and searching myself. I am particularly impressed with Xobni when I have several emails from a client which need to be sorted by topic. So if I am working on a newsletter, all the emails pertaining only to that newsletter are grouped together.

The greatest time saver has been the ease in finding attachments sent via email. Connected to Facebook and other social networking sites (optional selection) the sender’s social networking info and Facebook photo appear in the heading. Additionally…any connections I may have with the sender appear in another column as well (under the Facebook photo) so I am able to see who I have in common with the sender of the email. Clever, clever.

Oh, and one more feature…if I click on a sender’s Xobni frame, I can view a chart which offers a line graph when the sender replies to the most email. This is a great tool for deciding when someone might open my email and to send it at a time when the recipient is most likely to answer the email.

2) If you are looking for a list of contacts to use for your next project or direct mailing, I recommend a site called Jigsaw which is an online directory of free, downloadable Company information and more than 12 million business Contacts. Copied from the company site: “Think of it as an exchange of Contacts you have for Contacts you need. The more you contribute, the more you earn. That’s it. This makes the Jigsaw system self-correcting, rewarding you for doing what you would do on your own. Points are also awarded when you update incorrect Contacts or challenge bad Contacts, keeping the system timely and accurate.” Easy sign up and a great option to buying mailing lists.

3) If you are looking for a way to make a website page printer friendly so that I can add as a pdf to my website or blog, Print Friendly is the way to go. When I find a page I think will be helpful for my blog readers, I insert the URL into the program and Print Friendly copies the document for you to edit to a readable format. You can remove images and make edits, while any edits can also be undone.

4) Remote access to my own computer and my client’s computers has been useful on many levels. I have used Logmein for about 3 years now. I use the free version for my home use but I have used the Pro version for client use. The main difference between the two versions is that the Pro version allows me to print from a client’s screen to my own printer. Once Logmein is downloaded, I can access my computer using any other computer from any location. In my case, I access my desktop located in my office which holds most of client programs and files doing so via my laptop from anywhere I go. If I want to step into another room with my laptop or take this with me to the library to work, I can easily access my desktop and work with all the programs I need from wherever I am! I collaborated with a real estate client in California using her ACT! database and did so from my location in Florida. Great for the time spent waiting in a doctor’s office. And…I recently read that Logmein is available as an iPhone application, which was the clincher for me to purchase an iPhone this fall.

5) www.Openoffice.org If you do not have Microsoft Office, you can use this program which is an open source program to open and save any document using the Office extensions such as .xls, .doc and .ppt. (Excel, Word or PowerPoint documents). The only program that Open Office does not work with is Microsoft Publisher. Email me if you want the link for an open source desktop publishing program.

Bonus Links: Did you ever want to take a screen shot of something on your computer an convert it to pdf to send as an attachment to someone or post to your blog or website? If so, then I recommend Screenhunter 5 and PDF995 . Once you have the image you want to take a snapshot, click Screenhunter 5 and it will save the document to wherever you indicated. The free program even allows for some editing and saving as a jpg file. Once you have that image, PDF995 easily converts any documents to pdf format to use as you wish. I have used both of these for years and have never looked for an alternative.

Next week I will post an additional 5 free resources (maybe more!) to help you grow your business. Please subscribe to my blog here for updates. For even more tips and resources, subscribe to my newsletter.

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Thanks,

Janine

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