Lately, I have had to practice a bit more open-mindedness when using email to communicate with non-email users. These are folks who are experts in their own industries but do not use email as a major means to communicate.
In my virtual assistant-world nearly all of my communication is through email but ‘on the outside’ I know there are many who are not familiar with email protocols. And that is OK.
After receiving several ‘iffy’ emails of late, I needed to rethink my reaction to non-user correspondence and view these messages from a special perspective. In other words, I did not let a ‘knee jerk’ reaction prevail when email etiquette was not applied.
Language is a learned skill. We speak what we have been taught to articulate. Vocabulary improves and increases as we age. Understanding and using proper email etiquette is no different than learning a language. Email users learn what is correct to communicate through practice and experience. Crafting a good email, which gets a point across in a manner that is pleasant, respectful and clear is a learned skill.
Lessons Learned
1) Appreciate first that people are experts in what they do for a living. Everyone has a specialty. A business owner may not use email as their main means of communication and without practice, they might not understand email protocols.
If you receive an email from a business owner who sends the message in ALL CAPS, I say, ‘let it go’. I tend to believe that the individual most likely does not know that ALL CAPS means ‘shouting’ and should not be used in an electronic message.
I received a notice from my Home Owner’s Association the other day written in ALL CAPS. The information was a directive so I only envisioned while reading the document that the sender was standing at a podium with a megaphone screaming this message to the entire neighborhood.
I am sure that was not the message this person wanted to send but it came across that way. Unfortunately, I do not remember what the message was about but I do remember the use of CAPS. Not only is this format difficult to read and interpret but the message can be lost through the use of CAPS.
Most know that CAPS is shouting but never assume that everyone understands this very basic rule.
2) People who do not use email might not understand that body language, facial expressions, fluctuations in voice and in tone can not be sent through an email.
For example, I emailed someone in academia who is best at being a teacher. I asked her about a date for a project and expressed my concern about this date. Her reply was, “I am not concerned about that date!” When I first read the reply, I read this as a negative message. However, after careful thought, I gave the teacher the benefit-of-the-doubt. I believe she was being matter-of-fact which often is the type of message better expressed verbally than through email correspondence…
Some messages should not be sent through email and it is best to pick up the phone and have a good, old-fashioned conversation.
Unfortunately her response left doubt in my mind which is what any good communicator does not want to do.
When objecting to a point through email it is best to qualify the message, first, with a positive thought. She might have said, “I appreciate your concern for this due date being so late but such-and-such date might be a better choice to finish the project.”
3) Using the standard true type fonts such as Times New Roman and Verdana are standard for a reason. Not only are these fonts simple to read and easily interpreted by most word processing programs but they are less distracting than fonts such as Comic Sans or Scrap Kids.
I received a business email in the form of a quote from a pool dealer written in Scrap Kids. The font was changed to red which also meant that I had to strain my eyes as the color was an enormous distraction. Red means ‘alert’ or ‘hot’ but the contents of the message did not match the urgent nature of the font color.
I suspect that this business man thought that by adding color and design to his emails, I would be impressed with his creativity.
That was not the case at all and I ended up contracting with another dealer because even though his quote was competitive, I felt his presentation was unprofessional.
My Own Lesson Learned
Even with my many years of email experience, I am still learning to fine-tune my own electronic correspondences. I found that I needed to be more aware of who I was emailing before I hit send.
Several months ago, I was corresponding with an expert blogger. This individual reads many, many blogs per day and writes as many blog posts. Blogging is his livelihood. I was sending him details in an email I carefully crafted because I wanted him to know everything contained in one document. I did not want to repeat myself later.
After I sent off my detailed explanation, he replied with a nice ‘thank you’. Well, the time came for me to work with him and he sent me several emails asking questions about the information I so carefully composed in my original text.
He did not retain any of the detailed instructions I sent to him.
I realized later that this person reads emails by scanning them for keywords. He reads quickly. As a blog expert, he leaves himself no time to absorb detailed information. What I should have done was to bullet some of the major details in a scanable format. I know now to think about by whom my email will be received and adjust my message to be better served with a different reading format.
As a virtual assistant, I have to be ready to receive and send communication in ways that I least expect. I made myself more aware that non-email users do not always know the rules of email etiquette and have made behavioral adjustments accordingly.