Archive for March, 2011

Enter “QR My Virtual Office Photo Contest”

If you have been following my social media posts on the Business Darlings blog you know that I am the self-proclaimed ‘QR Code VA’.

I love QR codes!

As a marketer, QR codes are a great way for virtual assistants and their clients to promote products and services to a targeted market.

All you need is a smartphone and a QR reader application.

My last post on Business Darlings explains how to use QR codes to promote a contest which I am running right here on my blog and on my Facebook page!

Win a $25 Restaurant.com e-gift certificate to the restaurant of your choice.  All you need to do is enter your best guess as to what you think is behind this QR code.

Here’s what you do:

Use your smart phone with a QR reader app and scan this code.

Take your best guess as to what you think this is…

Enter your guess here on this blog

Hint: It is something on my virtual assistant office desk

I will randomly choose a winner from all the correct guesses on March 30th and announce the winner here on my blog.

Good luck and Happy QR to you!

If you want to learn more about QR codes for Virtual Assistants, check out my YouTube tutorial.

Note that when using www.SocialQRCode.com for Facebook as depicted in the video, only the Facebook ‘name’ is needed and not the entire URL.

 

 

Facebook QR code If you are a virtual assistant and looking for another innovative means to promote your services and those of your clients’ then QR codes may be useful to your quest.

What is a QR code?

A QR code is a two dimensional matrix code that has embedded data, text or a URL designated with in the code itself.  This code can be read by a QR reader device or by a Smartphone using a QR Reader application.  Many Smartphones have QR reader apps installed at no charge.

Once the codes are created, downloaded and embedded into a website or printed materials, the possibilities for promotion are limited only to the VA’s imagination.

Why use a QR code?

Anyone who owns a Smartphone (with installed QR reader) can take a picture of the coded image and be directed to an exact location that the virtual assistant has designated.

This is both direct marketing and permission marketing…the best of all marketing worlds! The user wants to see what is behind the code (permission) and the virtual assistant who has created the code points the user toward whatever needs to be marketed (direct).

A combination of marketing motivations most traditional advertisers can only dream of implementing!

How can a virtual assistant use social QR code effectively?

Let’s say that a virtual assistant has a Facebook business page and wishes to direct potential customers toward this page to gain more ‘Likers’. The virtual assistant can write a blog post and use the Facebook URL and only hope that people will be interested in ‘fanning’ the VA’s page.  The virtual assistant can also use the Facebook URL in her signature which again means those who are interested in ‘liking’ can click on the URL to be directed to the landing page.

Using QR codes: The VA can do perform both of the above described options (to share the Facebook link), however, using QR codes can take that same initiative (to gain more ‘likers’) and reach more people; and better yet, reach a much more targeted audience.

What to do with a QR code?

So the virtual assistant creates the social QR code and embeds her Facebook business page URL in the code.  This image is now printed on the back of a VA business card or on a flyer and then passed out to a number of potential clients who might not have ever seen the VA’s blog post with the ‘regular’ URL in the signature.

The virtual assistant might embed the code into her blog or better yet, upload as an image on her website instructing folks to take a photo thus directing the potential client to the business page.

If the VA uses the Facebook feature on SocialQRcode.com when the potential client takes a picture of the VA’s QR code, the LIKE button appears right on the user’s Smartphone!

I created (below) a tutorial entitled, “Social QR Codes for Virtual Assistants” which reviews three social QR code generator sites and I offer a tip as to how to use the lightbox feature in the Facebook business page photostrip as yet another marketing tool for promoting to the page audience.

If you have a Smartphone with a QR reader, scan the coded image above and it will take you directly to my Facebook fan page. Like the page, please! You will learn from the video how to use QR codes for social media and I also give a little tip as to how QR codes can be used as part of the Facebook business page photostrip to promote a product or service.

Note that the Facebook feature on SocialQRcode.com as mentioned in the video is not functioning at this time however, the Facebook code in this post (above for scanning) which was generated from Beqrious.com  is functioning properly. You will be directed to my Facebook Business page.

Update on the Social QR code for Facebook Business page as featured in the video should be input with only the page name…no www.Facebook.com needed – so for my example only input YourVirtualWizard in the SocialQRCode.com website under Facebook. Email me if you have any questions – Janine@YourVirtualWizard.com

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