Archive for January, 2010

birds-nest-with-for-sale-signLast evening I was watching an HGTV homebuyer’s show and I noticed that the agent was using what I term as ‘dubious’ language to show the home.

In search of new real estate, the buyers desired a large master bedroom and the option to build a swimming pool. During a tour of one particular home, the buyer turned into the hallway between the bedrooms and poked her head into a random room. She said to the agent, “This must be the office” and the agent said, “This is only the master bedroom.”

This struck me as strange because using the word ‘only’ denoted something ‘unimportant’. Of course when the buyer walked into that bedroom, which she thought was an office, she was predestined to be disappointed. I believe the agent set the stage for that disappointment. The agent might have said, “This is the master bedroom” and then proceeded to bring up the positive points about the room.

As they walked to the back of the home and looked outside in the wide but short-lengthened yard, the buyer said, “Where can I install a pool?” The agent replied, “Oh, you can stick one over there” as she pointed to a far corner of the yard away from the sliding back doors where many people prefer to situate a pool.

I could not get the word ‘stick’ out of my mind. I just do not think that ‘stick’ was the right word to use. Again, it created a doubtful visual in the buyer’s mind and set the stage for lowering expectations.

Another time, [different program], an agent was showing bedrooms and said to the buyer, “This is just a small bedroom.” Again, the word ‘just’ shot out at me because it pigeonholed the minute value of the space. I believe it would have been better to simply state,“This bedroom can be used for an office or a nursery.” Using positive descriptions gives the buyer a better vision of what the space could be and not that it was ‘just’ a small room.

Words like ‘just’, ‘only’ and ‘stick’ can create a negative visual for a buyer. They create upfront doubt. When showing a home, I believe it better to eliminate these words all together.






I was in the supermarket the other day and avocados were on sale for one dollar each.  Deep in thought as to what I could make with this delightful fruit, I saw a woman lurking from the corner of my eye who was pressing several avocados for firmness and then bagged or discarded as needed. I looked up and then moved over to make room so we both could share in the bounty without stretching across each other.

She seemed to appreciate that gesture and then said to me, “It is hard to tell which ones are too ripe just by pinching them.” So I said, “The lighter ones seem to be less ripe.” I continued, “Sometimes I get them home and in less than a day they are too ripe to use.”  She smiled and said, “Yes, that’s why I buy the light greens ones.  If you put them in a brown bag with a banana they will ripen when you need them.”

I knew about that ripening tip but acted as if I didn’t know so as not to be rude. She seemed delighted to share that tidbit with me so I didn’t want to ruin a sweet moment amongst strangers.

So from there we struck up a conversation. She asked me what I did for a living and I said I was a virtual assistant helping small businesses promote their products and services through online marketing methods such as newsletters, articles and email.

She told me about her line of work and as it turned out, the woman owned a real estate agency and contracted me (on the spot) to work on her email marketing campaign.

When I got home, I thought about what could have happened. I might not have stopped to buy the avocados if they hadn’t been on sale.  If I hadn’t showed courtesy in ‘sharing’ the space in front of the avocado display, she might not have said anything to me.  If I hadn’t acted appreciative of her banana-in-the-paper-bag tip (even though I knew about that tip), she might not have continued to chat with me.  We both might have just moved on and continued our shopping.

So I never dismiss small talk. I’m much more aware of my surroundings in public places. I smile more often and look approachable.  And when the stars align, I’m ready with a business card and a quick elevator speech should someone ask.  You never know who you will meet. Now that’s really what I define to be true social networking!

I celebrated that night with the best guacamole ever!


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