How to Use Contests to Build Your List
It’s Day 7 already on our ‘Build Your List with 30 Daily Doables’ Blog Tour. Yesterday’s post was about using checklists and cheat sheets as free opt in offers. Go back and have a read if you missed it. If you have only just joined us, a full list of the blogs we have already visited can be found at the Blog Tour Information Page.
Today we have the pleasure of visiting with Janine Wertalik Gregor. Thank you so much for supporting us along the way.
Visit each of the blog posts to learn about building your list. Don’t forget there are some great prizes also to be won.
It’s not just on the blog that you can gather entries – share about the blog tour on social media and use the hashtag #30dailydoables for more chances to win!
This blog tour is to celebrate the launch of our latest book ‘Build Your List with 30 Daily Doables‘. If you grab the book while the blog tour is on, you receive access to some great extra bonuses – make sure you visit the launch page to get yours!
See you tomorrow!
Contests are a great way to build your list. People love winning things and it feels great to be able to give something away.
If you have a Facebook page you can run a contest using an application on your page. This is an additional tab added to your page where you can add an opt in form and various other types of content. Here you will see we have the blog tour contest hosted on an app on a Facebook Page.
There are quite a few companies that have great software for running contests. Some you have to pay for and some have some free options. The benefit of using one of these apps is they have additional features already added in – extra entries for referring a friend, being able to link opt ins straight to your email provider, to name a few.
Some of the programs you can use to run a contest on a Facebook App are 22Social, Easy Promos, ShortStack and Woobox. I am not recommending all of these, as I haven’t used them all – I just know they are some of the more popular ones out there. I do personally use 22Social and like it a lot.
You can run contests directly on your Facebook page (in the feed) – these are good for exposure but not very good for building your list, as people enter usually by liking or commenting on a post, so you do not receive them onto your list.
There are also ways you can run a contest on your blog. One that I particularly like is Gleam. That is what we are using to run the contest for the blog tour. It is very easy to set up and you can choose a range of different ways that people can enter. Try out some of the different ways yourself.
You can give away anything you want in a contest, but remember when building your list you want the prizes to be of interest to the people you are targetting.
There was a time when everyone was giving away a free iPad as a contest prize. This had hundreds, if not thousands, of people signing up to win the iPad. However, as soon as the contest was over and the people that had entered to win an iPad started receiving emails, they would unsubscribe from the list. The person that bought the iPad would end up out of pocket and without a targeted list. Quite often, when people sign up for an iPad, they don’t even look to see what the page is about or what they will be receiving later, they just want a free iPad.
Having a lot of people unsubscribe can be upsetting and it can get you in trouble with your email service provider. These providers pride themselves on having great deliverability and if the people that unsubscribe say you are sending them spam, it can cause problems with deliverability.
I generally give away my own products or coaching time as prizes for contests. You could always give away someone else’s product if it is a good fit for what you do in your business. We have a range of different prizes from different business owners for the blog tour contest.